SEO Meaning, Understand it at a glance

Blog #3 By Song In-seong, January 12, 2022

Fundamentals are important in exercise.

You may have experienced that you overworked yourself without any basics and hurt your body. I also had an experience where I overworked myself at the gym and hurt my back, so I ended up learning from the beginning from a professional. In fact, I had a harder time correcting my posture because of my bad habits.

Even when starting out with search engine optimization, it is important to have basic knowledge. The more you understand what SEO means and its essence, the more likely you are to execute search engine optimization healthily. I hope you don't have to struggle like me. 😂

Search engine algorithms are constantly evolving.

Because the purpose is to improve the quality of search and provide better information to users. The more effectively they provide this, the more search engines can attract users' searches. In order to win the competition, search engines are constantly updating. Therefore, both non-experts and experts should pay attention to search engine updates and trends.

There are currently a number of portal search engines online. I will explain based on 'Google', the most widely used search engine in the world.

What does SEO mean?

SEO is an abbreviation for Search Engine Optimization. It refers to aligning a specific website or web page with the guidelines desired by a search engine.

For example, to attract visitors, we improve a randomly created website into a structure that Google search engine wants. Of course, it is important to make the website structure and design attractive, but it is also important to develop/improve the website so that it can be recognized well by Google search engine robots.

It may be difficult to be recognized by search engines right away, but once recognized, learning is often significantly faster than the initial recognition speed. Therefore, if you optimize your website for search engines in advance, you will have the opportunity to occupy a more advantageous position on search engines. Even for content with the same content, there is a big difference in the effect of being exposed to search engines depending on whether or not SEO is used. Also, the best advantage is that you can advertise for a long time without spending any money.

Search Engine Optimization Terminology

• White Hat SEO - White Hat is a strategy designed to adhere to the search engine optimization guidelines presented by Google.

• Black Hat SEO - Black Hat is a strategy that attempts to violate the guidelines in order to get a higher exposure in search engines. It was effective in the early days of SEO, but Google robots are becoming smarter and more advanced, and they are able to catch black hats that do not follow the guidelines. If you are punished, you can disappear from the search engine, so black hat should be avoided at all costs.

• SERP(Search Engine Results Pages)- refers to the pages of a website that appear in Google search results.

• SEM(Search Engine Marketing)- Google Ads paid advertising. Similarly, there is Naver's Power Link, and PPC(Pay Per Click) can be seen as an advertisement that pays per click.

Lake Media uses only white hat strategies to design safe SEO. If you need help with healthy SEO, please contact us using the information below and we will be happy to help.